in store music

MUSIC FOR THE STORE AND AUDIO MARKETING
Choose the package that interests you:

music

ONLY MUSIC
FOR THE STORE

Basic package for those who want to get rid of silence and provide the right atmosphere in the store.

  • selected and matched to the ambience of the space and character of the business
  • adapted to the time of day / week / special occasion (eg Christmas)
  • royalty free music
  • sets of songs created individually for each day music
  • database updated on a monthly basis

none

We provide the Media-Box for receiving the channel, which is connected to the (existing in the store) sound-system and internet network (with standard parameters).
  • automatic program broadcast (unmanned) according to the shop’s opening hours schedule (including
    statutory holidays)
  • uninterrupted playback of music even when the Internet connection breaks
  • simple and quick assembly of the device
  • 24/7 technical service and assistance
music and audio marketing

MUSIC + ADVERTISING FOR THE STORE

This package is most often chosen by conscious traders providing properly selected music and sales support (broadcasting of advertisements and messages)
  • selected and matched to the ambience of the space and character of the business
  • adapted to the time of day / week / special occasion (eg Christmas)
  • royalty free music
  • sets of songs created individually for each day
  • music database updated on a monthly basis

Advertisement:

  • immediate broadcast of any ads  – without any quantitative or time limits
  • transmission strictly according to the agreed media-plan
  • split transmission – different ads in separate stores (in the case of chain stores)

other messages:

  • time announcement
  • ‘page from calendar’
  • sunrise / sunset / day length
  • local weather forecast
  • information about store opening hours
  • song dedication for store customers
  • radio jingles (eg ‘You’re listening to radio … ‘)
  • welcoming customers at the opening time
  • goodbye and thank you at closing time
  • special messages for employees of the store (before opening and after closing)

We provide the Media-Box for receiving the channel, which is connected to the (existing in the store) sound-system and internet network (with standard parameters).

  • automatic program broadcast (unmanned) according to the shop’s opening hours schedule (including statutory holidays)
  • uninterrupted playback of music even when the Internet connection breaks
  • simple and quick assembly of the device
  • 24/7 technical service and assistance
  • transmitting ads louder than the music
  • daily and monthly detailed report on ad transmission
  • production of announcements and ads in our own recording studio
music radio video

MUSIC + ADVERTISING + VIDEO FOR THE STORE

Package for the most demanding – provides the right music atmosphere and intensive marketing support through transmission of radio and video advertisements.
  • selected and matched to the ambience of the space and character of the business
  • adapted to the time of day / week / special occasion (eg Christmas)
  • royalty free music
  • sets of songs created individually for each day
  • music database updated on a monthly basis

Advertisement:

  • immediate broadcast of any ads  – without any quantitative or time limits
  • transmission strictly according to the agreed media-plan
  • split transmission – different ads in separate stores (in the case of chain stores)

other messages:

  • time announcement
  • ‘page from calendar’
  • sunrise / sunset / day length
  • local weather forecast
  • information about store opening hours
  • song dedication for store customers
  • radio jingles (eg ‘You’re listening to radio … ‘)
  • welcoming customers at the opening time
  • goodbye and thank you at closing time
  • special messages for employees of the store (before opening and after closing)
  • transmission of any video material (films/stills/slide shows) in the form of advertisements, promotional presentations or instructional videos (also from YouTube)
  • local weather forecast transmission
  • ‘page from the calendar’
  • animated logo transmission
  • We provide a Media-Box for receiving the channel, which is connected to the sound-system (existing in the store) and the internet network (with standard parameters).
  • Media-Box emits both sound and HD video image (connection to TV monitors already existing in the shop)
  • automatic program transmission (unmanned) according to the shop’s opening hours schedule (including statutory holidays)
  • uninterrupted playback of music even when the Internet connection breaks
  • simple and quick assembly of the device
  • 24/7 technical service and assistance
  • production of videoclips

Learn more about music for stores and audio marketing

Audio marketing is a way of influencing consumer behaviour, directly at the place of sale, using formatted music programs. One of its forms is playing music in the store. It may sound trivial but in practice it is very important in the shopping process. Music selected appropriately for the business, supports the strategy of sensory marketing, that is, one that affects customers through their senses – including the sense of hearing.

Research shows that consumers spend more time in places where music is being played and that they will be more likely to remain there if they are enjoying the music. Our goal is therefore to provide the best possible music database that will encourage your customers to shop.

Vigor Multimedia is a company that offers audio marketing services for shopping malls, chains and individual stores. Importantly, it offers royalty free music so no additional fees for copyrights and related rights. What else is there worth knowing about it?

We offer three types of music packages for stores. The first of them is limited to music only and is intended mainly for people who want to create a specific, unique atmosphere. The second one combines a music package with advertising and it is mainly chosen by commercial businesses in need of effective sales support. Thanks to it, they can encourage customers to take advantage of interesting offers and promotions in an unobtrusive way. The third package consists of music, advertising and video. Therefore, it focuses not only on providing the right atmosphere, but also on the transmission of radio and visual advertisements. When choosing royalty free music, it’s worth analysing the available options. It may turn out that the advertising content will be useful in addition to the background music.

Can playing music in the store bring real benefits? Yes of course! Customers are most likely to stay in rooms where they simply feel good. If the playlist is well-matched to the character of the store, it will help create a pleasant and friendly atmosphere. Shopping is often a way for people to spend an afternoon or weekend, which is a form of active rest. For this reason, music should be soothing and relaxing for the senses. That’s not all However, its task is also to increase the sense of comfort and build attachment to the brand. This means that customers will be more willing to return and use the services again. So it can be safely said that the music being played influences their shopping activity, extends their stay and thus it increases the sales.

Music played in the store cannot be random. Imagine a situation in which a customer goes to a store with a streetwear assortment. Classical music will certainly not encourage him to shop and will not put him in a good mood. We will need more dynamic music related to street style and culture. The subject matter is therefore extremely important and plays a key role. Musical setting must always be adapted to the style and character of the store. This guarantees the consistency of the brand image which is as important to many customers as the products on offer. One should also consider the target audience to which the offer is addressed. A completely different type of music will be played in toy stores and another in eg sportswear store.

Research carried out by institutes in the US confirmed that properly selected music at the place of sale extends customer’s time spent in shopping centres and stores by up to 30%, thus increasing the likelihood of purchase.

They confirm the fact that nearly 70% of purchase decisions in stores located within shopping malls are made spontaneously (spur of the moment), and largely decided by the aura of the place including the acoustic environment – properly selected sounds creating the right atmosphere in the shopping centre.

It has been proven that appropriately selected music can have a relaxing effect on customers, causing them to feel calm and happy. In those moments people tend to lose a sense of time passing and often “unknowingly” buy goods that they like, even though they did not plan to purchase them in the first place.

Properly selected music also reduces the “distance” between the staff and the customers – communication becomes clearer and more friendly, and as a result – effective. Customers might even feel obliged to purchase something.

Well-chosen music also creates a better working environment for the staff. They feel less tired, they are more joyful, prone to jokes, positively disposed towards both themselves and their customers. In this atmosphere, we increase each employee’s potential. The staff becomes more efficient and simply more effective. Such attitudes of the staff are very clear to customers who then recognise their professionalism respond well to their positivity. It quickly builds an excellent atmosphere of friendship and trust – so perfect for increasing interest in shopping in a given place.

What does “Royalty Free Music” mean in practice? All you have to do is pay a small monthly subscription, without the need to incur any additional high royalty fees. It will be a much better solution than commercial music, which customers have contact with on a daily basis. In addition, “Royalty Free Music” gives the opportunity to create an individual playlist for each store, taking into account its character, style, appearance and the target group to which the offer is addressed. Thanks to this, it is even more effective to influence consumers visiting a given place. Deciding on our offer, you gain more than you think.

Many business owners wonder about just turning on the radio in the store but that’s not necessarily such a good idea. Why? Radio stations often broadcast advertising content that customers might not like or that can competes with the assortment on offer. In addition – radio program is saturated with too much chatter and depressing “news”. If you want to have a radio playing in your store, it is wise to choose Vigor Multimedia. Take a look at our offer and see what we can do for you.